Póvoa de Varzim, notwithstanding this horizon of opportunities and even though its development indicators meet the country's average, also shares some of the current national challenges, such as the still unsatisfactory levels of qualification of the population, school dropout and failure rates, and functional illiteracy, with implications in terms of civic and cultural participation and employability, in particular among young people. Each municipality contributes to national efforts to diversify the economy, reduce inequalities and combat ageing. It is also necessary to seek answers to new questions that arise: the effects resulting from the instantaneous changes in the digital environment, which bring almost universal conflicts, migratory flows, as well as changes of supply and relations in the labour world.
In this sense, Póvoa de Varzim bases its development on its territorial vocations and consistent policies of cultural promotion, especially literature, as a foundation capable of facing the structural and contemporary challenges of the municipality and the country. The commitment established with culture and creativity as a strategic factor for sustainable urban development is shared by multiple partners, both public and private, at local, regional, national and international levels.